Message Center

Dealers can communicate with every rider in their network - from simple messages to service suggestions and product pickup. The message center indicates when communications have been sent from the dealer.

Control the Weather

The rider is always safe and more aware of the weather. The rider is notified of any inclimate weather though weather alerts. The dealer can pass product suggestions based on relevancy to weather and the needs of the rider.

Negotiate the Curves

Easy navigation. Riders can access: dealer and service info, setup and track rides and maps, maintain a riding buddy-share rides, stories & pictures, user profiles and application preferences.

Brand Connectivity

Complete control of your brand identity and image. You set the image and your logo so all riders are connected to your brand everywhere they go.

Healthy

Riders stay connected to your dealership while maintaining the health of all their motorcycles. The “Motorcycle Health Report” increases the value of their bike and builds a solid dealer/biker relationship.

Informed

The Notification indicators let the rider know when it’s time for maintenance and service, alerts them to upcoming events, start a new ride, share and respond to ride notifications from buddies, receive special dealer promotions, and track their parked bike location.

Events:

Riders get the inside scoop on events – a comprehensive and informative calendar from around the country.

Social:

Riders can share experiences, photos, videos and routes created... the ride is just the beginning!

Riding Areas:

Exclusive riding area database – providing riders with all the info like facilities, acreage, costs, accommodations, types of riding offered, route maps, contact info and Yelp reviews.

News:

Latest industry news - local news from vendors, events and riding areas within a 200 mile radius of your location. National news from OEM's, industry media and more.

Vendors:

Two-way communication with vendors - OEM's, dealers, parts manufacturers, retailers, and media.

Forums:

Community forum for exchanging ideas - Including technical issues and a buy / sell / swap marketplace.

Strategy & Concept

Activation engages at the very beginning of the process with a white board and ideas to formulate the right mobile strategy at the outset. Critical elements of this process are identifying the target market, defining key metrics of success, outlining how mobile will deliver a return on investment and compliment existing operations. Activation will assist in testing and validating assumptions, assessing the market need, evaluating the competitive landscape and validating key assumptions through confirmatory market research. Once a general direction is identified, Activation will codify the strategy in wireframes and a features document. The features document is a written description of how the App is going to work. It is what Activation’s designers and developers use as a guideline for coding. It is the foundation of all steps to come in the development phase.

Brand & Community Activation

With over 1 million Apps, it is tough to stand out in the crowd and first impressions matter. 86% of users abandon an App in 24 hours. As such, having an App with solid functionality, great design, an inviting look and feel and high end aesthetic is critical for success.

Another key driver of engagement is being able to connect with like-minded individuals. Mobile is providing brands with new opportunities to create brand communities and we are experts in building, engaging and monetizing brand communities. These communities can often be the glue that keeps users engaged and coming back to the App and determining the right strategy to activate these communities, provide them with tools to engage and enable brands to extract value from this social channel is where we excel.

Design & Development

Activation’s development capabilities span across iOS, Android and web for the smartphone and ipad. Development isn’t just about writing code. The very first step in developing a perfect App is figuring out its architecture. Each team is assigned a lead architect and senior developers to pick the optimal technology stack. When it’s time for development to actually start, we assign specialists that match with the technologies selected during the architecture phase. We take a partnership approach to all development projects, and actively involve and engage the client in each step of the development process. Our agile-based development runs in two-week sprints and results in a new incremental build at the end of each fortnight, facilitating regular review and assessment. We also employ a rigorous quality assurance analysis so that there are no surprises at the end. Once the app is ready we ensure every app gets through Apple’s notoriously fickle acceptance process. We also have a network of partners that can help with marketing an App and reviewing and assessing customer acquisition strategies. We will also do our best to get an App featured on the App store and know what it takes

Product Innovation & Technology

Activation’s proprietary customer management platform is built to deliver each individual user a unique in-App experience in real time based on their interests, location, engagement and purchase history. It is built to put the brand owners in the drivers seat and use mobile to drive engagement, loyalty and sales. Key elements of the technology include: direct two way messaging, brand community & loyalty builder, analytics and customer segmentation and artificial intelligence. In addition, we will evaluate use of new emerging technologies and platforms to deliver a mobile app that capitalizes on the best of breed technologies to deliver on the mobile concept outlined in the strategy & concept stage of the process.